Let your consumer get to know you.
You finally got someone to your website and all they see is stock footage or photos... boring. Show your consumer you care enough about them and what you sell by investing in video content for your website. This sets you apart from the crowd!
Micro content is a fun way to keep up with the never ending struggle of "having enough content." Nothing is more frustrating than trying to post something to Instagram or Tik Tok only to find out you have nothing to post. 93% of companies have gained new consumers through social media and if you don't have the content, you could be missing out on a lot of sales.
